Description
This course equips students with essential skills to protect, leverage, and maximize the value of intellectual property assets. In today’s innovation-driven economy, effective IP management fosters innovation, reduces legal risks, and builds competitive advantage. By bridging legal principles with business strategy, the course enables informed decisions on patents, trademarks, copyrights, and trade secrets. It helps align IP portfolios with organizational goals, making it a valuable resource for entrepreneurs, managers, and innovators navigating a knowledge-based economy.